Retail Operation

Grand Ocean Department Store Group


 

FOOT PRINT ACROSS CHINA

Incorporated on May 21,2002, Grand Ocean Group is headquartered in Shanghai, with retail operations spread across multiple regions in China. One of the few retail operations with successful track record on managing large scale and cross-regional department store chain.

 

TARGET CONSUMER GROUP

 

 

Maintaining the image of upscale management, affordable pricing, trendy fashions with superior service.

Targeting the 20-35 youthful urban population, with emphasis on serving female customer, offering trendy mix of popular international and domestic brands, maintaining the image of upscale management, affordable pricing, trendy fashion with superior service.

Grand Ocean is constantly revising its product mix, aimming at offering the most desirable goods to our customer at all times, and as the customers' spending power improves, the product mix offered areadjusted accordingly to match the local taste and consumption patters.

As the customer matures, so do Grand Ocean stores, the group has begun offering a more upscale and international selection of goods through the decade.

 

 

GROWTH AND EXPANSION

Looking into the future, Grand Ocean department store is aiming to become one of the leading brands in China, and already has a systemized expansion plan in place, with emphasis on:

  • - Improve Market Share. By opening multiple stores with same city, the company leverages existing brand power, solidifies market share, whie improving our local presence, which prevents competitors from entering the market.

  • - Improve Cstomer Service. By providing the highest quality service to customers, the Grand Ocean Department Store become the best choice of white-collar and fashion women.

 

 


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